Back in February of 2002, the New England Patriots defeated the St. Louis Rams in the Super Bowl. During the game, Budweiser aired a commercial that paid tribute to the victims of the September 11 terrorist attacks, which occurred just months before.
Most people likely forgot about the ad, as it only aired that one time. Now, however, on the sixteenth anniversary of the September 11 terrorist attacks, the ad has resurfaced, and Americans everywhere are in awe of it.
Young Conservatives reported that the idea for the ad came from the Anheuser-Busch’s creative team, who got the approval from members of Congress, the advertising community and from New York Mayor Rudy Guiliani before they aired it.
“We filmed in New York City,” said Bob Lachky, former executive vice president of Anheuser-Busch Global Creative. “We had a helicopter going over the Brooklyn Bridge. Mayor Giuliani let us into the city — the only film company of any sort right after 9-11. To actually come into air space with our helicopter to film the Clydesdale… the hitch coming into Battery Park and it was amazing…just amazing.”
Sixteen years ago today, 2,997 people lost their lives to radical Islamic terror. SHARE this story so we can honor them by spreading this commercial!